Important information:

Using the Design System implies following some rules: the code should be valid and same as the Design System. Meaning custom HTML & CSS override are forbidden.
Please don't forget to read Usage part of each element.

Copywriting

Inconsistencies in grammar and style interrupt concentration. Help users focus on your product by following these guidelines and applying them consistently.

last modified: 19/06/2024 13:55:05

How do we address our customers?

PROX tone of voice

A unique brand like Proximus deserves a unique voice. One that adds more than just a pinch of grit and guts to everything we say and write. Because as a brand, we sound anything but boring - "Think possible", remember? Here are our 4 tone of voice principles:

Personal: We speak from one human to another, always with the benefits for our customers in mind.
Resolute: Our tone is clear and determined, never harsh or arrogant. Our confidence inspires trust and puts people at ease.
Optimistic: We believe in technology ("Think possible") & we're convinced there's always a constructive solution to any situation or question.
Xylophonic: Every now and then, we lighten things up with a playful note and a refreshing twist.

Curious for more?
Great, check the tone of voice guidelines and practical examples in every language!

last modified: 31/05/2024 11:55:04

Capitalization

Use sentence-case capitalization for all UI text elements. This style is predominantly lowercase. Capitalize only the initial letter of the first word in the text and other words that require capitalization, such as proper nouns. For example, labels in a form would be written as “First name” and “Email address.”

Sentence-style capitalization makes it easy for readers to distinguish between common nouns and proper nouns, and is generally considered the quickest form to read.

Unless the name is a product or service name, or is trademarked, always use sentence-style capitalization.
All Proximus's products names

last modified: 16/11/2020 11:51:53

FR	NL	EN
GSM	gsm	Mobile
SMS	sms, sms’en	SMS, SMSes
MMS	mms, mms’en	MMS, MMSes
carte SIM	simkaart	SIM card
carte nano-SIM	nano-simkaart	Nano SIM card
carte micro-SIM	micro-simkaart	Micro SIM card
carte Pay&Go	Pay&Go-kaart	Pay&Go card
code PIN	pincode	PIN code
code PUK	pukcode	PUK code
wi-fi	wifi	Wi-Fi
min	min.	min
s	sec.	s
5,5 pouces	5,5 inch	5.5 inch

Number formatting

Phone number

0800 33 800

Abbreviations FR/NL/EN

The abbreviations are the same in the 3 languages

20 KB
20 MB
20 GB
20 Kbps
20 Mbps
20 MHz
ADSL
URL
HD
UMTS
e-mail
e-Shop

Promo in patches

FR	NL	EN
Promo web	Webpromo	Web promo
Installation gratuite	Gratis installatie	Free installation
1 mois d'essai gratuit	Test 1 maand gratis	1 month for trial

last modified: 09/11/2022 17:05:06

TV products

All Sports
Be tv
Movies & Series
Family

Usage	FR	NL	EN	DE
In the descriptive texts and in communications	Option TV	Tv-optie	TV option	TV-Option
	Chaine	Zenders	Channel	Sender

In Dutch, do not use the word "Kanaal" anymore, use the word "Zenders" instead.

Except when the meaning of the sentence requires the use of the word Kanaal for a good understanding.
Some sentences may need to be rewritten.
Example: "Standaard vind je deze zender op kanaal 13" becomes : "VTM vind je op zender 13.

TV Bonus

No longer use the words: TV Bonus. Replace "Bonus" with an explanatory sentence.